What clothing means to human beings

Customer demand is not only the origin of marketing, but also the basis of marketing planning.
Demand is the condition that people have the ability to buy and are willing to buy to satisfy their desires. Demand is not created by society and business operation, but exists in the physiological organization and social status of human beings. According to albham Maslow, a famous rights psychologist, demand can be divided into five levels:
(1) Physiological needs
It is the basic needs to sustain human life, such as eating, drinking water, sleeping, heating and so on.
The most basic function of clothing is heating, which can meet people's physiological needs.
But with the development of society, clothing is more widely used to meet other needs of customers.
Jeans were originally invented for durability, an astonishing innovation in the costume calendar.
(2) Safety requirements
This is the need for people to avoid physical danger, unemployment and so on.
Cowboys were made of canvas when they were invented, and in this respect they provided basic protection for miners.
(3) Social needs
Since people are social beings, they want to be accepted by the group so that they can belong and be recognized by others.
In order to meet this need, the image is very important in the communication with people, and the corresponding role of clothing can not be ignored.
In shop opening investigation, it is necessary to understand the social class of the surrounding customers and the surrounding environment and the possible influence of relevant groups on the customers.
Chun-er.Jane Bingbing takes advantage of the trend of The Times to highlight the "fashion, sensibility, wild passion".
(4) The need to be respected
When people meet their needs for belonging and recognition, they demand to be respected. They hope to be respected by others through their talents and achievements.
The dress requirements of senior people are higher, and they should have clothes suitable for different places and different identities.
When decorating your store, pay attention to whether you can attract this type of person.
(5) Self-actualization needs
This is the need for people to maximize their potential.
Everyone has leisure time, which is about comfort, stretching, freedom, individuality, or the pursuit of brilliant emotional appeal or passion.Jane jeans are designed based on this, and meet the needs of "self-actualization" of social people with fashionable aesthetic feeling and popular colors.