Echoing the casual spirit of the 60s and 70s, the trend is sweeping catwalks, trade shows and streetwear, and is expected to peak in spring/summer 2023 as music festivals and celebrations return.
Not limited to patterns, brand logos and slogans can also be psychedelic. Although the main focus is young, don't ignore the commercial market. The minimal ripple print is perfect for timeless, practical styles like wrap dresses and cake dresses.