5 popular colors for spring and summer 2023——Digital Lavender

The global trend forecasting agency WGSN and the innovative color system Coloro have released five popular colors for spring and summer 2023. The five colors are:

1. Digital Lavender
2. Sundial
3. Luscious Red
4. Tranquil Blue
5. Verdigris


These 5 colors are full of positive and optimistic saturated colors, emphasizing tranquility and healing. It will appear in the sequence of popular colors in 2023, and it will affect all aspects of the fashion industry such as design, wear, materials, products, etc...




Among them, Digital Lavender is more popular and was as the color of the year.


Chosen as the Color of the Year for 2023, digital lavender represents health, has a stabilizing and balancing effect on mental health, and evokes calmness and serenity.


In order to be different from the popular purple in the past, "digital lavender" is delicate, peaceful, illusory, low-key, and sensual. It has low saturation and high grayscale, and generally produces gradients with brown, beige, flesh pink, and grayish yellow. Sometimes it gives people a kind of hallucination of indistinguishable reality and self-hypnosis, like smelling the fragrance of lavender through the electronic screen.


Obviously, this isn't the first time purple has been called a popular color. Purple has a neutral quality, which can be both quiet and cool; it can be cool and warm; it is suitable for women's clothing, but it does not exclude men's clothing. This makes purple have full fashion potential in clothing, beauty, home improvement and other industries.